I have a proven
step-by-step coaching program to help expatriates
create a vision for their business, clarify their
personal brand, develop and use tools to communicate
their unique value and offerings in a compelling way
on- and offline, write a concise and powerful business
plan and apply strategies for long term business
success abroad.
How does this work?
Because I can
work in-person, by phone or over the internet,
I can work with you wherever you are in the world.
In our initial
session
we identify your needs and then use my
five-step program to
customize a solution to meet those
business development goals.
We will have 3 sessions per month for
approximately 9 months. Ultimately the duration of our
work together depends on your goals and where you are
in developing your business.
-
You will take action each week, spending on
average one hour doing online learning, reading,
written exercises and/or research in support of your
business goals.
-
You will be asked to think differently
about how to
build a business, what you really offer and how to
communicate your unique value to your target
audience.
-
You will learn skills to build a
business that both supports your lifestyle and
thrives in today's global marketplace.
What results can you expect?
-
Clarity - a clear vision
for your business abroad
-
Understanding
your unique value in your cultural context
and which target market needs what you offer
most
-
The ability to better communicate
what you offer in a differentiating and compelling
way
-
Increased visibility
- stand out and get noticed with compelling,
differentiating marketing materials
-
Reach your goals faster
with an actionable
business plan to guide your
business choices
-
Make the right connections
- a stronger
professional
network on- and off-line to help you reach your
business goals
-
Attract your target clients with an online
identity that
clearly communicates how your services meet their
needs
-
-
Make steps everyday towards building a successful
business
with a strategic
marketing plan, productivity tools and effective
business systems
-
More professional satisfaction knowing your
are pursuing what you are passionate
about
-
More freedom and flexibility to enjoy your
life abroad
How do you achieve these results?
Every
solution is customized for your particular
situation, but is
developed using systems and strategies proven to
generate desired results.
In my proven five-step program we:
-
Build
a clear vision of a business
that fits you and your international
lifestyle
-
Identify your personal brand
or unique value to help you stand out and get noticed
by the right clients
-
Develop a strategic marketing plan and an online
identity
to attract your ideal clients and position yourself
as the provider of choice
-
Write a business plan
to help guide your choices and manage your business
growth
-
Use key tools, proven strategies and effective
systems
for long-term business success
To learn about each of these steps,
click
on a selection below:
1) A Clear Vision
A Clear Vision
Do
you you
want the freedom and independence of owning
your own business but
don't know how to make that dream a reality?
Uncertain
about
which business will bring you satisfaction and
support your international lifestyle?
In this step you will:
•
Build a clear vision of a
business aligned with your values, skills and your
choice of international living
•
Identify and
start addressing
the limiting beliefs and paradigms
holding you
back from getting more of what you want from your
business
2) Your Personal Brand
Your Personal Brand
Unsure
about
how your attributes and experience make you
uniquely qualified to meet a prospective client's
needs?
Do you
need a clear, compelling message
that
effectively communicates - in your cultural context
- your unique value to those who need what you
offer most?
In this step you will get:
•
Clarity about the
unique promise of value you offer your clients
and
how you can stand out from your
competition
•
A focused
portrait of your professional reputation to
understand how you are perceived
by
your family, friends, peers and colleagues and
clients.
•
A business name that clearly
communicates your unique value and is compelling to
your target market
3) Your Strategic Marketing Plan and Online
Identity
Your Strategic Marketing Plan and Online
Identity
Can you
clearly describe your target market
and
how best
to reach them?
Are your
marketing activities coordinated to maximize
the impact of your
message?
Are you embracing
2.0 tools to
connect with your target market?
Does
your
website and/or blog speak to your target
audience and
effectively communicate your brand?
Your
online identity is what
you or others find out about you when your name is
typed into a search engine. It is a well supported
fact that recruiters, hiring employers, peers,
colleagues and potential clients all google people
to collect information that they use to make
decisions about hiring someone or working with
them.
Google
yourself.
What does your online identity say about
you? Does
it support the message you want your prospective
clients, customers or colleagues to
receive?
In this step you will:
•
Develop a strategic marketing and brand
communications plan to
differentiate your services, maximize your
resources and attract your ideal clients
•
Identify the right low-cost, high-impact marketing
strategies to reach
your target market quickly
•
Leverage the power of 2.0 tools like
Facebook and Twitter to attract and build
relationships with those who need what you offer
most
•
Design a corporate identity package
that
professionally and visually communicates your value
to your target market
•
Build an on-brand online identity - via your
website, blog, online networks and social media
- to reach
your target market and position yourself as the
provider of choice
4) Your Biz Plan
Your Biz Plan
Does the idea of writing a 20 page business plan
scare you?
Do need
a concise, easy-to-use plan of
action to build
a solid business foundation and keep you on-track
for long-term business success?
This step will give you
a clear and focused business plan that is not more
than two pages to
articulate your vision, mission, and strategic
objectives and serves as a very useable tool to
guide your choices and manage your business growth.
5) Strategies for Results
Strategies for Results
Are
you being strategic rather
than conventional in your approach to building your
business?
Are you
leveraging technology to
support your systems and business growth?
Do you have
systems in place to manage your operations,
finances, communications and growth
so you
can spend less time working and more time enjoying
your life abroad?
Are you letting your
limiting beliefs hold you back
from
achieving your goals?
In this step you will:
• Learn about how to
use technology to automate your business
so it can
run itself
• Put systems into place to maximize resources,
minimize the amount of time you spend working,
and
insure your clients receive quality service - every
time.
•
Hire qualified staff based on business needs
to
effectively manage growth
•
Receive a powerful toolkit with
resources and tools that support effective,
strategic choices to help you reach your business
goals.
•
Get beyond your limiting beliefs holding you
back from long
term business success
What makes me qualified to help you?
-
Extensive credentials, education and training:
I am
one of the first 100 certified personal branding
strategists in the world, one of the first 35 certified
online identity strategists in the world, and a certified
career coach, certified executive coach and business
coach. I have two bachelors degrees in International
Relations and Semiotics and a masters degree in
Multimedia Communications. I
have also taken, and continue to take, extensive course
work in entrepreneurial coaching and career and business
development.
-
Extensive business development and international
experience: I have over 15
years experience in career and business development,
having worked with professionals, entrepreneurs and
students from Africa, Asia, Europe, Latin America, North
America and the Middle East.
-
My unique approach using personal branding:
The
fastest, easiest and most satisfying way to business
success is through leveraging your unique strengths and
value to meet the needs of your target market. You must
be able to identify and communicate this unique value in
a differentiated, compelling way if you want to really
"connect" with this target audience and convince them
your business is the one best suited to meet their needs.
There is no better way to do this than through personal
branding, which is at the core of my
approach.
-
My focus on leveraging technology and your online
identity: A business,
particularly a portable one, cannot survive in today's
global marketplace without leveraging the power of
technology. It is almost impossible to have a business
that can support your life and not the other way around
without it. And having a strong online identity and
network is no longer "optional" for the successful expat
entrepreneur. As an online identity strategist, I use my
degree in Multimedia Communications and my belief that
technology transforms lives to help you build your brand
and your business on- and off-line.
-
I have walked in your shoes and I am living proof that it
works! I am an expatriate
professional and business owner who understands the
challenges you are facing in building a career and
business abroad. I have overcome obstacles and am now
living my dream. I am passionate about helping others to
find the freedom and flexibility in their professional
lives that I have so they can truly enjoy their choice of
international living.
Is this for you?
-
Are you excited about learning the strategies,
tools and belief systems you need to build a business
that fits you and your lifestyle?
-
Are you ready to commit the time
and energy each week to apply
those strategies, tools and beliefs and take action
towards reaching your business goals?
-
Are you confident in your ability to use or learn about
new technologies to expand your
business and build systems so your business can run
itself?
-
Are you willing to be honest about what is
holding you back?
-
Are you ready to try new things in order to get
different results?
If so, what next?
Contact me about setting up
an
initial consultation today. We'll
discuss your current situation and put together a plan
of action and get you started on building a business
that is aligned with your values and strengths and
supports your choice of international living.